Comcast, the parent company of NBCUniversal, will announce the spinoff of many of its cable TV channels, including MSNBC, on Wednesday, according to multiplenewsreports, carrying out a plan the company had hinted at earlier this year.

Media giant Comcast is expected to announce Wednesday that it is spinning off many of its cable channel assets out of NBCUniversal, leaving it with more profitable NBC News and a handful of other outlets.

The split would cleave off some of NBCUniversal’s best-known brands, which face the same cord-cutting challenges as many other major cable channels.