Nostalgia meets a new era as NBA returns to NBC

CLEVELAND — Tuesday night marks the first time NBA games will be airing on WKYC since 2002, if you can believe it. And we are back this season with a vengeance, because NBC and its streaming platform Peacock will be airing 100 regular season games. They'll also be broadcasting All-Star Weekend and playoff games as well.
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NBC Seeks to Blend Nostalgia and Innovation in Return to NBA Coverage

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

LARGEST AUDIENCE FOR “NBA TIP-OFF” DOUBLEHEADER SINCE 2010 AS NBA RETURNED TO NBC AND DEBUTED ON PEACOCK

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder’s One-Point Win over Houston Rockets in First Double OT

NBA's return to NBC averages 5.61M viewers, most-watched October opening night in 15 years

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + Panel measurements and digital data from Adobe Analytics.

NBC still working out the kinks as NBA returns to its airwaves after 23 years

Tuesday marked the NBA’s return on NBC for the first time since 2002. NBA broadcasts returned to the network as part of an 11-year media rights deal that will see NBC pay $2.5 billion per season.
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