As with most SEMA projects, time was of the essence, with only six weeks to complete the Ford in time for roll-in at the Las Vegas Convention Center. Casey started with the cosmetics of the truck.

When you are the absolute market leader, as Ford is with the F-150 pickup truck, you don't take change lightly. The F-150 is the most important, most profitable vehicle Ford makes. With nearly 900,000 ...

The 2004 F also has innovations designed to entice people migrating out of sedans into trucks. New this year is a tailgate with a torsion bar that reduces the effort required to raise the gate. The ...