BERLIN (Reuters) - Sportswear firm Adidas (ADSGn.DE) probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World ...

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

BERLIN (Reuters) - Adidas, the world's second-biggest sportswear firm, will ramp up spending on marketing following a profit warning last week as it seeks to halt the advance of market leader Nike.

Kansas City Chiefs quarterback Patrick Mahomes has agreed to a multi-year contract extension with adidas, that includes a golf line.

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...

Nike and Adidas are two of the largest footwear companies in the world. Effective marketing strategies and innovative products have helped these companies outperform the broader apparel industry over ...

* Adidas to boost marketing after third profit warning in a year * Nike market share 15 pct in 2013 vs 10.8 pct for Adidas-data * Adidas chief says Q2 results show company fighting back By Emma ...

BERLIN (Reuters) - Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But ...