Prince William's reaction to being offered an alcohol-free cider during a royal visit has gone viral on TikTok. A TikTok video of the moment, which showed the prince enjoying himself at the event, ...

TikTok influencers are trying to convince you that moderate drinking is the latest “trend.” Users on the platform even coined a term for the latest drinking trend — “damp lifestyle,” which is simply ...

Not that long ago asking for an alcohol-free beer in a British pub made you seem weird. Less so now. Alcohol consumption is falling among young, affluent and health-conscious consumers. Better brewing ...

Bella Hadid looks like she's having the time of her life right now. The model and influencer is celebrating five alcohol-free months, which she announced to fans with a positively jubilant TikTok ...