Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...

Google is testing various link formats in AI Mode. Initially, Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text ...