Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...
Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...
The rise of influencer marketing as a B2B channel is clear. A 2017 global study of enterprise businesses found that 49% of B2B marketers were experimenting with influencer marketing. There are a ...
Influencer advertising is projected to grow to a $52 billion industry by 2028. Here’s how to tap into this rapidly expanding market. The Fast Company Executive Board is a private, fee-based network of ...
Influencer partnerships can be potent tools to amplify brand messages and drive engagement in B2B marketing. As the holiday season approaches, more and more businesses are getting creative and looking ...
If your mental image of influencer marketing is a social media ad of a famous model holding a bottle of branded sunscreen above a CTA banner that says "Buy now," you might want to rework your ...
Every time Marta publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...
The business-to-business (B2B) market faces unprecedented challenges in today’s economically fluctuating landscape. Every day, companies grapple with longer sales cycles, increased competition, and ...
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...
Influencer marketing is now firmly planted in the B2B world, judging by the 2023 B2B Influencer Marketing Report, a study from TopRank Marketing, conducted by Ascend2. Of the professionals surveyed, ...
The report draws on a survey by Opinium of 550 senior marketing figures in 11 countries, including the UK and US, and shows the extent to which influencers are being used. Some 75% of respondents are ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback