A new online recruitment service is aiming to finally breach the recruitment gap in the business-to-business marketing sector The first specialist online job board for the business-to-business ...

B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Whether as a participant or observer, sport—and business—can teach ...

Also In The Forbes CMO Newsletter: AI Can Save Thousands Of Dollars Worth Of Tedious Tasks, Paramount Gets A Knockout UFC Deal, OpenAI Releases GPT-5, Shoppers Avoid American Eagle Stores As marketing ...

Only half of B2B marketers come from a marketing background and have previously held non-marketing roles. This is one of the key findings of the B2B Marketing Recruitment Survey, run in association ...

B2B audience: Key decision makers in businesses looking to transform their workplace (Morgan Lovell), switch business banking (HSBC), go carbon neutral (CarbonNeutral Company) or improve selection, ...

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research. First, the good news: B2B marketers are indeed finding success with content ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shama Hyder ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.' B2B sales are notoriously difficult to close. I’m not talking about ...