Cracker Barrel is investing $700 million in a corporate rebranding and turnaround attempt. The company has announced a new, simplified logo that the CEO loves -- but customers seem to hate. Cracker ...

Cracker Barrel now says it won't use its controversial new logo. The stock rose in response to the news. The publicity may offer a short-term boost, but long-term questions remain. Well, that was fast ...

Cracker Barrel stock panic may be premature. While a few provocative news outlets are calling the marketing shift that led to a one-week, 10 percent drop as a "fiasco" or worse, the less sensational ...