A boy who spent last Christmas in hospital with leukaemia said it was "amazing" to walk out as the mascot for his favourite ...

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

What's it like to be a baseball mascot? Biographile provided a peek into the unseen world of the men behind the mascots on Thursday in its interview with AJ Mass, a former Mr. Met and author of "Yes, ...

College football's most whimsical bowl game is back, and this year's installment is promising to be wonderfully bizarre.

The Erie Otters hockey team is on the hunt for its next Otto mascot performer. But what exactly does it take to wear the costume and become the Otters mascot? Staff at the Otters say this position isn ...

The Big Ten conference has some of the most aesthetiycally intriguing and iconic mascots. Whether it be the standard-bearing Oregon Duck, which somehow interprets the concept perfect, or USC, whose ...

At long last, Indiana has a mascot. Hoosier The Bison doesn’t end or threaten any existing Indiana traditions, so he should be able to fit in something a new generation of fans can embrace. Hoosier ...

FARGO — They’re giant, cartoonish, often fuzzy, and yes, sometimes creepy. But what gets the crowd juiced up as much as your favorite team’s mascot leading the stadium in the YMCA? Inside the ...

EAST LANSING, Mich. — Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something ...

This story was updated Thursday with information about Mitchell High School’s mascot. SIOUX FALLS, S.D. (KELO) — There is no ocean in South Dakota, but two saltwater creatures are mascots for high ...

Is today a great day to be a Hoosier (The Bison)? Or is it a day that will live in infamy for Indiana athletics? What has long been hinted at and teased became a reality on Tuesday as Indiana ...