The Print on MSN
From big no to Bingo! The chips brand turns its ‘existential crisis’ into hit campaign
By openly acknowledging a weaker performance, the brand humanises itself. In a time of ‘perfect’ social-feed, an admission of ...
Bingo!’s reintroduction in the North isn’t just about rebranding; it’s about flipping narrative control. The brand’s humour, ...
Bingo!’s new campaign takes a self-aware approach to relaunch its potato chips in northern and western India, using irony and ...
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