The day after Thanksgiving, known as Black Friday, is traditionally the busiest shopping day of the year, crucial for in-person retail.

Retail analyst Hitha Herzog gives ABC News’ Linsey Davis Black Friday shopping tips and explains how retailers employ dynamic and surge pricing to sometimes maximize profits and get you to buy.

SAN ANTONIO - If you plan to go Black Friday shopping today, there are some tips you can follow to make sure you’re getting the best deals.

Thanksgiving is just days away and that means so too is the biggest shopping frenzy of the year to get great deals before Christmas.

Black Friday is almost here and by planning ahead, comparing prices and checking store deals early, you can shop smarter and save more this holiday season.

Shoppers told the National Retail Federation in a recent survey that they plan to spend an average of $890.49 per person on holiday gifts, food and seasonal decor. That’s the second-highest amount in the 23-year history of the survey and 1.3% lower than last year’s $901.99.

The Grand Chute Fire Department and Green Bay Police Department provided our First Alert Safety Desk with tips to stay safe. First, for your personal safety, police say to stay aware of your surroundings, especially in crowded areas. Keep wallets, purses and bags secure and close to you.

Black Friday is almost here, and shoppers are gearing up to spend big. U.S. holiday spending is expected to exceed $1 trillion for the first time, according to the National Retail Federation. The average shopper is projected to spend $890 this season, with $628 spent on gifts.

Fake QR codes, phony social media posts and phishing emails are among the tools scammers use to trick online shoppers.

St. Petersburg Police shared Black Friday safety tips on Facebook, advising the community to be vigilant while shopping.

Black Friday deals are still going strong. Find already marked-down pieces getting even deeper discounts from brands like Levi’s, Coach and Eddie Bauer.