Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

Katia Charle, creative director of lingerie brand Simone Perele (which can be found locally at Sea Cup and Up), shares her tried-and-true bra fitting tips. By Heather Dunhill December 17, 2015 Here's ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

When it comes to choosing a bra, women are being offered widely inaccurate advice about their size by High Street stores, according to a recent survey. So just how much do the stores' measurements ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...

Finding the right sports bra that fits true to size, supports my chest, and is adjustable is not easy — especially as a woman ...