Budweiser has been a mainstay Super Bowl advertiser for years, but reaching younger audiences requires an experiential marketing strategy to promote social sharing and viral publicity. By creating ...

This Bud really is for you, Texas. Budweiser has launched brewery-market inspired bottles and cans in Texas and 10 other states. The bottles and cans, which sport the state's name in place of the ...

NEW YORK (CNNMoney) — Budweiser created a stir on social media Tuesday over a slogan on a Bud Light beer bottle, which resulted in the company removing the slogan from the label of the bottles. The ...

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Budweiser, now owned by Belgium's AB Inbev, will rename its beer "America" this summer and alter its labels to include images and phrases affiliated with the republic.The red, white and blue campaign ...

Budweiser is having a throwback moment for the holidays. The Anheuser-Busch company is slapping vintage labels on 1.6 million cases of Budweiser beer bottles. The vintage labels include the last ...

The tagline on their bottles read "the perfect beer for removing 'no' from your vocabulary for the night," leading some to dub it "the date rape beer". "Do you not hear how this sounds? Do you not ...

Starting this month, and through September, specially-packaged Bud bottles and cans will carry the names of states that are home to breweries. Budweiser has a large brewing facility in Williamsburg, ...