Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

These free and low-cost marketing tactics can help small businesses engage new customers and retain their existing customer base when operating on a shoestring budget. Many, or all, of the products ...

Form refers to the product or service you offer your customers. Your marketing team carries out research into customer needs to develop a specification for a product or service. Your product ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

If you’re waiting for the perfect marketing plan, you’ll be waiting a long time. The best care businesses grow not because ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Multimedia, such as mobile marketing, livecasting and podcasting, photo, video and file sharing, can spread the word about your company and help build brand awareness in a very unique and powerful way ...

With a business: marketing degree, you’ll become a versatile marketer equipped to thrive in today's dynamic marketplace. Become who you’re meant to be. While earning a B.A. in Business with a ...

The MS in Marketing moves past surface-level trends to equip you with both the technical expertise and strategic mindset that today's marketing roles demand. Informed by input from leading Bay Area ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies. Many, or all, of the products ...