Coffee cups used to just say, "Contents may be hot." Now, our cups ask us to: "Text CUP to 30241 to share your revelation and it could be seen here!" That's a big step when all you want to do in the ...

Brands drop millions of dollars for the chance to associate with big-name shows. Product placements make money for television studios and boost revenue for products, too. But no one expected a period ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook When you own a brand like Pampers, Band-Aid…or, apparently, Starbucks…your market dominance can ...

Reading a good book and sipping a cup of freshly brewed cup of coffee go together. It makes sense that a joint marketing effort between a coffee shop or a coffee distributor and a bookstore would be ...

That infamous Game of Thrones coffee cup gaffe gave Starbucks a lot of free publicity. And we mean a lot. During the feast scene in Sunday night's episode, viewers noticed a modern-day disposable cup ...

Do you love cute coffee mugs? Then, turn your passion into a money-making empire! Here’s how to sell coffee mugs online, from ...

Since tastes can vary wildly, coffee is one of those foods that inspires fierce brand loyalty. It can be hard to sway customers away from the competition, even if you're selling the superior product ...

Turns out that coffee cup that mistakenly appeared in Game of Thrones' latest episode 'The Last of the Starks' earned Starbucks a LOT of free advertising... even though it wasn't even a Starbucks cup.

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Royal Cup Coffee & Tea (Royal Cup), a leading importer, roaster and distributor of premium and specialty coffees and tea, today announced that Anne Pritz, former ...