As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

Rob Freedman is the head of growth marketing at Zuper. Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary ...

Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy. Editor's Note: This article has been ...

Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’s ...

YOUNGSTOWN — City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his ...

EMG has launched a new tool to help dealerships create a marketing plan at the local level. The retail automotive streaming ...

Through all my years leading content management for companies, here are the three best tips for helping you build a better content marketing strategy in 2020. 1. Writers who know and work in your ...

While market volatility, increasing compliance pressures and a competitive landscape have created a challenging environment for financial advisors seeking new clients, a defined marketing strategy can ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong personal moral compass is ...

Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and ...

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