Creativity showed signs of emerging from a dark period during 2024’s first half as marketers shook off the hangover from a pair of years that pummeled budgets. A resurgence in brand building could be ...
One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...
The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...