David Paynter was a top-order batsman and part-time bowler for Northamptonshire in the early 2000s before starting a cricket footwear brand that is now branching into golf. The great-grandson of ...

India’s recent Test defeats, first to New Zealand and now to South Africa, have raised questions about the team’s red-ball form, but they have barely dented cricket’s commercial magnetism. For mass ...

The media and entertainment universe continues to spin at full tilt, and this week brought a mix of reality checks, bold bets, and strategic pivots. Cricket, the country’s most valuable media currency ...

Australian wine brand, Jacob’s Creek, recently announced the appointment of former Australian international cricketer Brett Lee as brand ambassador. This follows Jacob’s Creek partnering with the ...

When it comes to its core brand, AT&T (T-1.58%) has taken the tactic of ignoring T-Mobile (TMUS-0.48%) as a competitor. T-Mobile's low-priced brand has been surging in popularity. It is now the ...

Since its founding, Payntr has always been known for its signature cricket shoes. Started by ex-professional cricketer David Edward Paynter and named for his great-grandfather, famed cricketer Eddie ...

India’s Women in Blue might be in a bit of a spot with back-to-back losses in the ongoing ICC women’s World Cup, but off the field, there is much reason to cheer. The first 13 games of the tournament ...

It is a sensational phenomenon at the center of every Indian’s plan that determines the way they spend their day. The IPL season is thus the perfect time for brands to engage Indians in eye-catching ...

English cricket's governing body today banned brands from using the words 'The Ashes' in their marketing campaigns this summer. The England and Wales Cricket Board (ECB) and Marylebone Cricket Club ...

Last week, Oppo pulled the plug on its five year deal with the Indian cricket team and ended its association as sponsor two and a half years before it was supposed to. While the Indian cricket team ...

When it comes to its core brand, AT&T has taken the tactic of ignoring T-Mobile as a competitor. T-Mobile's low-priced brand has been surging in popularity. It is now the nations third-largest carrier ...