Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

For many companies, the decision to move to the cloud is a no-brainer—but it shouldn’t be a decision taken lightly.

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...