The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Derek Slager is the co-founder and CTO of Amperity, a leading customer data platform (CDP) for enterprise consumer brands. In the ever-evolving realm of digital advertising, retail media networks ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

There is now broad consensus that data-driven decision-making is essential to success in today’s highly competitive manufacturing environment. Customers’ price-consciousness, combined with demands for ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

Modern control system design is increasingly embracing data-driven methodologies, which bypass the traditional necessity for precise process models by utilising experimental input–output data. This ...

Innovative uses of data in health care are helping solve the most challenging problems in patient health and operational efficiency. Today, many health care organizations understand that a data-driven ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...