Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Do marketers use the term multichannel marketing in-house? Not really. At least none of the marketers on a panel called, "Multi-Channel Marketing: Stop The Talk, Give Some Proof," at the Email Insider ...

Using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One ...