In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

Opinions expressed by Entrepreneur contributors are their own. To drive profitable engagement, you need to understand audience needs and craft effective content strategies. This guide will empower you ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces ...

Emotional resonance is all but mandatory in today’s marketing landscape. You can’t just make a stellar product and count on buyers to come to you—you have to lure them in. And with inflation prompting ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Failing to distribute your content properly is like shouting into an empty room: it's a lot of effort for nothing. Failing to distribute your content properly is like shouting into an empty room: it’s ...