The first vehicle of the brand we know as Jeep today was made in 1940, but back then, there was no Jeep slogan, because the Jeep was first and foremost a war vehicle, born from WWII. The 1940 Willys ...
The "Jeep" name wasn't born in a boardroom with a focus group and a PowerPoint deck, oh no, it rolled out of muddy foxholes and military slang in the middle of World War II. Back then, the U.S. Army ...
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