Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

A fresh study from eMarketer has found that nearly four fifths of US digital display dollars will transact programmatically in 2017, totaling $32.56bn. By the end of the forecast period, that share ...

The native advertising market which includes digital display ads, video advertorials, print and online branded content is slated to make up more than half of all digital display ad spending in the US ...

A staggering amount of ad spend is slipping through the cracks in digital marketing. This is occurring as every open, click and impression holds immense value for brands. Yet according to Juniper ...

As Generation-Z continues to dominate the digital landscape and wield significant economic influence, agencies face the challenge of creating digital display ads that truly resonate with this elusive ...