Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

For a small business to succeed in today’s market, it’s essential to understand the complexities of supply chain distribution. Whether you’re a startup or a growing enterprise, having an incomplete ...