Those who saw it described it as a potential “fierce competitor" to the Toyota Tacoma, according to a report.

Dealers who previewed the truck said it looks aggressive and is sized to challenge key midsize rivals ...

Turns out it’s also a good-looking truck, at least according to several Ram dealers who were given a sneak peek at the ...

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Ram showed its new midsize truck to dealers this week, and apparently, they believe it can fight the almighty Tacoma.

The automaker is aiming for 25% retail vehicle sales growth this year. Executives met with frustrated dealers in Las Vegas.