We've all done it. Picked up a couple of dolls and acted out a scene. Maybe you played with Star Wars Legos, or your Barbies, or your stuffed animals. Your toys fought with lightsabers, went to work, ...

Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

PLAYING with dolls can help develop children’s emotional intelligence, according to research. A team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...

October 5, 2006 According to toy industry analysts, traditional doll sales have taken a recent dip, in large part due to the fact that young girls are becoming increasingly sophisticated in their play ...

The new technology comes at a price. — -- While the upcoming talking Barbie made waves after some parents called it creepy, its biggest barrier may be the shift in doll play and price. At $75, ...

Sam is a Senior Writer for Collider. His love for movies, TV shows, and books stretches back to his early childhood and has grown exponentially with every passing year. Lucky for him, this love grew ...

A child opens a box. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s ...

The iconic Barbie doll has taken another significant step toward inclusivity with the launch of its first doll representing someone living with type 1 diabetes. This groundbreaking addition to ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...