Even if you don't like sports, there are many sports logos with which you may be familiar. But here's the thing: even if you DO like sports -- even if you instantly recognize a myriad of logos and ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.

More than 150 NFL fans and non-fans put their memory and drawing skills to the test to see just how well they remember team logos. As part of the experiment, conducted by Signs.com, people were asked ...

Even if you don’t like sports, there are many sports logos with which you may be familiar. But here’s the thing: even if you DO like sports -- even if you instantly recognize a myriad of logos and ...