Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Discover how the substitution effect impacts consumers and businesses. Learn how price changes influence spending habits and ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Our mind wields a remarkable influence over our well-being. Its ability to ...

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

Learn how income changes influence consumer spending and business performance. Explore positive and negative impacts of the ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

It takes just the right conditions to produce lake-effect snow, but when they come together, it creates some of the most extreme winter weather found anywhere on the planet. Perfectly blue skies can ...

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.

Hall effect sensors are everywhere right now. Keyboards, game controllers, and DIY kits use them for more precise inputs. But with any newly popular device, it can be easy to immediately jump onto the ...