Bar codes are making a comeback. Well sort of. They're not your traditional bar code. I had an opportunity to speak with execs at a Long Beach, Calif.-based advertising agency attempting to cozy-up to ...
“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...
On October 7th, 1952, the first patent for a "Classifying Apparatus and Method" was issued. This eventually developed into the barcodes we know today. I mostly associated barcodes with the UPC ...
A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title's page on Amazon's mobile Web site. "BrandDigital: Simple Ways Top Brands Succeed in ...
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