Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

The average size of an American woman is now between 16 and 18, according to a new study from the International Journal of Fashion Design, Technology and Education. Previously, it was commonly thought ...

How Female Founders Are Disrupting the Plus Size Fashion Industry Plus size fashion did not “evolve.” It got dragged into the present by female founders in plus size fashion. Shoppers can thank them ...

NEW YORK — If the pants fit, women will buy more of them, says Cricket Lee, the creator of a new fitting system that could make life easier for consumers. Lee, chief executive officer of Fit ...