Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein that earned Thaler the Nobel Prize in Economics. A nudge is any aspect of ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...