Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade." ...

Google released its “biggest” update to bidding in more than a decade on Wednesday at Marketing Live 2025. Smart Bidding Exploration, a feature that uses AI within Google Ads, will now offer what ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...