Google Analytics allows you to access detailed information regarding your online store’s traffic and sales. It doesn’t matter what type of business you have or what your selling, Google Analytics is a ...

If you’re not using Google Analytics to its full potential to manage your online business, you might be missing out on a whole world of data potential. An e-commerce site is an excellent way of ...

Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform. By combining analytics and e-commerce, Google claims it ...

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google on Tuesday announced a suite of analytics products for marketers. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed to give enterprise-class ...

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on ...

If you run an e-commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold ...