Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...

As consumers become more environmentally conscious, businesses must adapt or risk losing customers to competitors pursuing a green strategy. As a company tries to rebrand itself as green, it risks ...

Creating a more eco conscious world isn’t left to everyday individuals with a growing “green state of mind.” Companies are turning their efforts toward green initiatives. How can you be sure that it’s ...

This is a guest post by Simon C. Moore, a Biology graduate and science writer who is interested in conservation and the human animal. For more of his writing check out his blog ...

In 1994, Philips launched "EarthLight," an energy-efficient compact fluorescent light (CFL) bulb with a clumsy shape that was incompatible with most conventional lamps, sold in a confusing package and ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

Four years ago, I saw the CEO of Patagonia, Yvonne Chouinard, tell a crowd that his company and other companies could make more money by going green. He was referring to finding sustainable methods of ...

In the B2C world, consumers have become accustomed to ‘green’ marketing – claims that a product or service is more environmentally friendly than its competitors. However, a confusing array of logos ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

When Wu & Associates put its 3,600-square-foot Cherry Hill headquarters up for lease as it relocated to Mount Laurel in 2015, the energy-saving features of the design-and-construction firm’s old digs ...