The highly-anticipated sequel to 2024's Wicked, aptly titled Wicked: For Good, hits theaters November 21 and closes out the ...

Reflecting the public's growing concern with impending disaster facing our natural world, brands are brushing up on their green credentials in order to win the popular vote - and perhaps make a change ...

For Good" as part of NBC's large marketing campaign for the film. The houses were shown during the Eagles' "Sunday Night ...

Green Giant is launching its first national ad campaign since 2016 with help from the viral Corn Kid, according to details shared with Marketing Dive. The effort, titled “That’s Giant,” responds to ...

Microsoft has launched a ‘Get green, Stay green’ marketing program that may convince people that it has something to do with helping save the environment. Nothing can be further from the truth — it’s ...

When the Arthritis Foundation celebrated its 75th anniversary in May, it did so by coloring America with a certain shade of green. At the heart of the We Journey Together campaign, an integrated ...

Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

OWENSBORO, Ky.--(BUSINESS WIRE)--Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its ...

Sustainable living has become a source of anxiety for individuals navigating climate collapse while also being a source of profit for corporations. It’s never been more profitable for a company to go ...