Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

On October 2, 2025, a federal judge in California gave final approval to a proposed settlement resolving a class action lawsuit against Rust-Oleum Corporation, centered around allegedly deceptive ...

Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

Green Giant is launching its first national ad campaign since 2016 with help from the viral Corn Kid, according to details shared with Marketing Dive. The effort, titled “That’s Giant,” responds to ...

For the first time in more than a decade, the Federal Trade Commission is reviewing its “Green Guides,” which offer companies direction on how to avoid making deceptive environmental claims in ...

The U.S. Federal Trade Commission is considering proposing regulations on environmental marketing of consumer products, which could subject companies to stiff penalties if they run afoul of the rules.

Federal Trade Commission guidelines for marketing claims using environmental terms such as “carbon offsets” are set to get a refresh. The agency publishes its Guides for the Use of Environmental ...