Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers—especially ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Sustainability in marketing and advertising has become a focal point as both consumers and ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

In the B2C world, consumers have become accustomed to ‘green’ marketing – claims that a product or service is more environmentally friendly than its competitors. However, a confusing array of logos ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

A quick spin around, a home improvement or baby supply store reveals a number of products proclaiming that they are free of particular ingredients (BPA-free bottles! VOC-free paint!). The Federal ...