Everybody talks about being "green" in their business practices, and consumers often say they want to buy "green" products. But the disparity between talk and action is often wide. A McKinsey ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

As a business owner, you need to make choices that help the planet and lessen environmental damage. Air and ocean pollution, climate change, and food waste are major worries for consumers. Because of ...

February 7, 2023 - Market demand for environmentally sustainable offerings has steadily increased in recent years, prompting companies across industries to ramp up marketing efforts focused on ...

Implementing sustainability marketing and sales strategies gives you a way to respond to requests for products that preserve the world's limited resources. Done right, sustainability strategies help ...

Food and consumer goods companies are rapidly embracing artificial intelligence to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in ...

Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward. As I have stated previously, my ...

Shanghai GM is adopting a ‘green’ marketing strategy for China to tap into the fact that high-tech fuel efficient technologies are considered prestigious. According to WardsAuto.com, Joseph Liu, ...

The DMA is now being set recycling targets by DEFRA, the department for environmental and rural affairs, the first of which is to recycle 30 per cent of mail by the end of 2005; hence it is in ...