Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

SeenThis has announced a global partnership with GroupM, WPP’s media investment group, that will allow the organisation to reduce and avoid unnecessary carbon emissions from digital advertising. The ...

GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and ...

WPP has restructured its most valuable property, the media-buying network GroupM, as the holding-company giant fights headwinds facing its business. GroupM global CEO Christian Juhl merged mPlatform, ...

Today marks the start of the first full week on the job for incoming GroupM global CEO Christian Juhl. I recently asked the new leader of the world’s largest media buying organization to let us know ...

The new live-action TV series is based on an in-development graphic novel revolving around lost cultures and supernatural events. By Nyay Bhushan Smallville producer James Marshall, GroupM ...