Cluely’s billboards (above) became the story of the summer and a damn good story too. There was a lot of trendy talk about ...

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...

Given his pedigree playing such characters as Captain Jean-Luc Picard and Professor Charles Xavier, when Patrick Stewart issues an instruction, one’s automatic instinct is to follow it. However, in ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty of ...

The trends in Super Bowl commercials tend to reflect the mood of the country. You don’t want to take a chance on your ad falling flat when you’ve paid a record $6.5 million for the spot, so brands pay ...