Icon’s vehicles are all about subtlety, but its new, $450,000 Ford Bronco EV takes that to the nth degree. “You swore you’d never do another EV,” I said, helpfully reminding him. “We’ve had many ...

What does it mean to be a leader in your corner of the industry? It requires an obsession over the smallest of details. It requires extreme dedication to the craft of innovating. It requires thinking ...

Air Lift Company announced the release of a new LoadLifter 5000 kit for the 2021-2024 Ford Bronco. Air Lift air spring kits are designed to work with the vehicle's existing coil spring suspension to ...

There’s no shortage of electric restomods on the market these days. For enough green, companies will happily strip a canon-rich old car or truck of its gasoline engine and complex conventional ...

ICON invited us up to its office in Chatsworth, CA, to have a chat with its founder, Jonathan Ward, and to take a quick spin in its bonkers new Bronco EV restomod. Jonathan Ward is stuck in the past.

ICON 4x4 turns its considerable talent on the original, Early Bronco. They started by swapping in modern Coyote crate engines and updating the other mechanicals. Now they’re making them into electric ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

Los Angeles-based custom car maker, ICON 4×4, is celebrating its 100th Ford Bronco with a custom new school edition. The modified manufacturer has become a connoisseur of the American-made truck, so ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

“You swore you’d never do another EV,” I said, helpfully reminding him. “We’ve had many conversations about it.” To that, Jonathan Ward, the founder, CEO, and head designer of Icon, just smiles. If ...