Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

Instagram is a game changer for businesses. It’s free, it’s visual, and with more than 500 million active users, its potential to reach the right audience is huge. In fact, it recently rolled out new ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its ...

Brands will be able to “boost” sponsored posts. Since reach won’t be limited to an influencer’s own follower count, brands can prioritise influencers with smaller followings and more specifically ...

Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences. The tool gives Instagram a more active role in influencer ...

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. The cost of Instagram ads varies, and in theory you could spend as little as £1 ...

Instagram marketing is typically for "exciting" image-driven businesses, right? Well, here are 17 tech companies bucking that trend. Instagram is now home to over 800 million monthly active users, ...