For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Ryan Reynolds‘ comments on Gwyneth Paltrow‘s Astronomer PSA became a case study in quick brand triage. In a new WSJ CMO ...

As part of B2B Month, leading creatives from agencies including Stein, The Croc and Park & Battery (all three of which ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of ...

Over 113 million people watched the Super Bowl this week, which saw the Philadelphia Eagles prevent the Kansas City Chiefs making it three in a row. While most watched for the (American) football, ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...

Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more ...