Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...
In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...
Flywheel, a creator-focused franchise building venture, has been launched by Eyal Baumel, former CEO of global YouTube network Yoola. Baumel has worked with a number of leading YouTubers, including ...
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