The privately held owner of L.O.L. Surprise!, Rainbow High, Bratz and other brands commits $500 million to build up production and IP assets. Toy giant MGA Entertainment is the latest big player from ...
LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...
The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...
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