About 34 years after Mercury’s death, a (small) mannequin in a San Francisco room now wears his worn-down skinny jeans, ...

Levi’s latest collection aims at celebrating Nas, the Brooklyn native who took the rap game by storm with Billboard ...

The brand recently launched its Blue Tab collection to complement its existing lines that retail for as low as around $20.

Denim is without a doubt one of the most popular fabrics available, and with good reason: It's durable, breathable and easy to style with just about anything. Our closets are already stocked with ...

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, ...

SAN FRANCISCO — In the Levi’s store on Market Street in San Francisco, the denim maker’s newly extended collection is on full display. Its mannequins are dressed head to toe in its trademark denim.

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. In the early 1900s, every ...

Lynn Downey lives for yesterday. As the historian for Levi Strauss & Co. in San Francisco, she has spent 17 years retracing the company's past, which dates to 1853, when Bavarian immigrant Levi ...