With the election of Donald Trump and the dominance of a Republican-led Congress, health care reform has moved to the top of the national agenda. Aside from scrapping and replacing the Affordable Care ...

Successful expansion into new market segments isn’t solely about having superior products or aggressive sales tactics. It’s about truly understanding your new audience and aligning your entire ...

America’s health care system has always been bizarre. During the Covid-19 pandemic, it’s become absurd. I am a laboratory medicine physician, and one of the most difficult parts of my job is giving ...

If you’ve ever felt the sting of disappointment, the age-old quote of, “a goal without a plan is just a wish” has likely come to mind. Maybe you’ve had a pitch fall flat in a client meeting or had to ...

In the aftermath of George Floyd’s death, most of us are trying to understand how to honor this critical moment in our country and evolve. The consequences are many and will continue to impact us as ...

In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...

According to economist Arthur Laffer, President Ronald Reagan had a great response when asked by staff what to do about one of the economic crises of the 1980s: “Don’t just stand there, go undo ...

Microsoft partner Avanade has been tracking customer reaction to artificial intelligence (AI), highlighting some concerns with the current approach the mid-market is taking to the technology. The ...