Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is a tablet? What does it do? Why would I want one? How would I use it? Every time a new product is ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Selling products and services through channel partners — ...

Sixty-three percent of channel partners, identified as resellers, system integrators, retailers and distributors in the study, receive offers for gray market products and believe the availaibility of ...

The dramatic shift in the meetings and events industry put even the most seasoned marketers on their heels. It’s a new landscape, but one with much more potential. So, if your marketing mix doesn't ...

The program, dubbed Momentum Marketing, offers a suite of customizable and professional tools geared to communicate value, and to help resellers differentiate themselves from competitors in their ...

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

Chris Moseley has been named senior vp marketing at the History Channel. She will spearhead all marketing, promotional and branding campaigns for the channel and its domestic networks including ...